What is Average Position and How Exactly Does It Work?

If you have ever heard terms like “average position” or “ad rank,” you may have wondered what they mean and how they work. Average Position is a metric used in Google Ads that shows the average position of your ads on the search results page. In simple terms, it is a score that reflects how often your ad appears above or below the organic search results. In this blog, we will delve deeper into what Average Position is and how it works.

The Meaning of Average Position

The Meaning of Average Position: Average Position is a metric that tells you where your ad appears on the search engine results page (SERP). An ad’s position is determined by its Ad Rank, which is based on your bid and Quality Score. Ad Rank is calculated each time a search query triggers an auction for the search results page. The ad with the highest Ad Rank gets the top spot, and so on. Average Position is a score between 1-10 that tells you the average position of all the times your ad was shown.

How Does Average Position Work?

Average Position can be a bit tricky to understand. It does not refer to the actual location of your ad on the SERP, nor does it tell you if your ad was clicked on. Instead, it tells you how often your ad appeared in a particular position. The position numbers are as follows: 1 means your ad appeared at the top of the page above the organic results, 2 – 4 means your ad appeared at the top of the page below the first ad, 5 – 10 means your ad appeared on the bottom half of the page.

The Three Pillars of Average Position

Bids: Your bid, or how much you are willing to pay for a click, is the foundation of your Ad Rank. Bidding higher can increase your Ad Rank and improve your Average Position.

Quality Score: The second factor that impacts your Ad Rank is Quality Score. Quality Score is Google’s rating of the quality and relevance of your ads, keywords, and landing pages. A higher Quality Score can help you achieve a higher position at a lower bid.

User Context: The final pillar of Average Position is user context. This uses signals like device type, location, and search terms to determine the most relevant ads for a particular user.

Why we Think You Should Invest in Average Position

Achieving a high Average Position is essential for the success of your Google Ads campaigns. Having a high position can result in a higher click-through rate, which can lead to more conversions. Additionally, a higher position can increase your brand visibility and trustworthiness.

In Brief

Average Position is a critical metric that reflects how often your ads appear in different positions on the SERP. The three pillars of a great Average Position include bids, Quality Scores, and user context. Investing in improving your Average Position can lead to better click-through rates, more conversions, and improved brand reputation.

Conclusion

Understanding what Average Position means and how it works is essential for the success of your Google Ads campaigns. Improving your position can lead to more clicks, conversions, and increased brand awareness. By focusing on your bids, Quality Scores, and user context, you can ensure that your Average Position stays high, and your ads are visible to potential customers.

Understanding what Average Position means and how it works is essential for the success of your Google Ads campaigns. Improving your position can lead to more clicks, conversions, and increased brand awareness. By focusing on your bids, Quality Scores, and user context, you can ensure that your Average Position stays high, and your ads are visible to potential customers.